An incredible landing page helps boost conversions and turn visitors into customers. But creating a high converting landing page isn’t always easy.
Building the perfect landing page is possible! With the right tips and strategies, you’ll be able to go beyond a website that looks nice to a high converting landing page that really seals the deal, every single time.
What Is A Landing Page?
Landing pages are spots on your website where a customer “lands” and (hopefully) moves through a funnel to eventually convert. You can create specific landing pages for different lead magnets, products, or campaigns.
Normally, people find and “land” on your landing page through organic searches. That’s a huge reason why SEO (search engine optimization) is so important throughout your website.
Your goal should be to build a high converting landing page. Each landing page you create needs to have a specific purpose. From there, you can build email campaigns, ad campaigns, and social media promotions around that landing page and, hopefully, see the results you’re looking for.
Benefits Of A High Converting Landing Page
A high converting landing page is obviously beneficial because it, well, increases conversions! But there are actually lots of benefits of creating effective landing pages, even beyond experiencing more conversions.
First, you’re going to experience better SEO rankings in search results.
When you build a landing page the right way, you focus on specific keywords, and even promote that page to give things a boost. This helps you show up earlier in search rankings, which means more people searching for something specific will land on what you have to offer. And after all, the warmer an audience is to what you’re offering, the more likely it is that they’ll convert!
Next, if you’re getting ready for a new product launch, course launch, or sale event, your landing page gives you a unique, isolated opportunity to promote it.
You’ll also be able to exclusively track metrics for that page on a deeper level, which lets you evaluate and adjust your strategy as needed.
Because a landing page is focused on only one goal, you gain a much better understanding of what’s successful about that launch and landing page, right from the beginning.
Finally, a high converting landing page helps potential customers move through your sales funnel quicker and more efficiently. A landing page is tailored to getting visitors to take some sort of next step. When everything is clear and ready for action, this is even easier for your website visitors!
How To Create A High Converting Landing Page
Before starting to work on your high converting landing page, you have to hone in on a specific goal. What are you hoping to accomplish with this particular landing page?
Once you’ve chosen one specific goal, you can tailor your messaging to fit that goal, choose relevant keywords, and build a landing page that actually converts.
If you’re wondering how to actually build that high converting landing page, don’t worry. Here are some of the best ways to create a high converting landing page for your business!
Know Exactly Who You’re Targeting
The first step to creating a high converting landing page is to know exactly who you’re going to target. Who is the target audience for this landing page? The more specific your landing page is, the more likely it is to have a high conversion rate.
Create different landing pages to reflect different demographics.
Write An Amazing Headline
A compelling landing page starts with a compelling headline. Your headlines offer an immediate opportunity to entice website visitors and grab their attention.
When a visitor reads your headline, a good one instantly tells them what you have to offer (and why they should keep reading).
To write an excellent headline, here are some things you should do:
- Quickly get the attention of your ideal audience
- Tell website visitors exactly what this landing page is all about
- Keep things short and sweet (10-20 words)
- Interact with strong imagery to tie everything together
Remember—your headlines really do matter in creating a high converting landing page! Make them count.
Make Sure It’s A Smooth, Easy Experience
You’ll want to remove any barriers to conversions by making sure everything is seamless. You might be tempted to add lots of pop-ups, buttons, and navigation options. But keeping things simple is a good way to avoid distracting or overwhelming your visitors.
Make things super clear and simple. If you do add extra elements, keep them strategic and intentional.
Another important thing to consider is site loading speed. The faster your website is, the more likely it is that people will stick around. On the other hand, if your website takes ages to load, people will likely just move onto something else.
Go Beyond Just Text
Your landing page should have a clean, simple design. This goes along with the point above about making your user experience seamless! But it also matters because everything on your landing page should be a part of a larger story.
A high converting landing page moves visitors through a story focused on their needs, and how your offer will help. That’s why elements like video and strong imagery can be really powerful when used strategically on a landing page.
Remember to add elements of your branding and keep your landing page consistent with your brand voice, too.
All of these design and aesthetic choices come together to create a recipe for conversion, especially when paired with persuasive copy.
Use Persuasive Subheadings To Keep People Focused
We’ve already established that your headline matters. But your subheadings are just as (if not more) important.
A strong headline gets your reader to pay attention, and subheadings persuade them to keep reading and take action. When you write subheadings, add more detail and make sure to be persuasive!
Breaking up large blocks of text with headlines also helps keep your landing page easy to read, skimmable, and clear.
Strategically Add Images
People love visual content, so images are an important part of any good landing page. But it’s important not to add too many images, and to make sure those that you do choose are strategic and powerful.
Here are some tips to consider when choosing images for your landing pages:
- Select large, high-quality images to boost your credibility
- Make sure all photos are relevant to what your landing page is about
- Try to choose attention-grabbing images
- Only choose relevant images
- Add images in places where they make sense for guiding your visitors through a journey
Imagery on your landing page is a chance to make an amazing first impression. Plus, images help you craft a story and hold your audience’s attention.
Write Copy That Focuses On Pain and Pleasure
This tip is one of the most important pieces of building a high converting landing page! Your copy is the main selling feature of the landing page.
And to write super effective landing page copy, you need to focus on pain points and pleasure points. Human beings are naturally inclined to avoid pain whenever possible. That means that you need to exacerbate your visitors’ pain points and then offer a solution!
Your product or service will help them avoid that pain, which increases the likelihood of conversions.
When you write your copy, focus on what people will lose without your product, service, or course. Then, highlight what pleasure they will gain when they invest in what you have to offer. Strong copy is all about illustrating an experience and offering a solution.
Landing pages are a great place to weave emotions into your copy. This is something you can outsource if you’re not comfortable doing it yourself, but really, it’s all about honing into who you’re targeting and what you can do for them.
Prioritize Your Call-To-Action
A strong call-to-action is the key to a high converting landing page.
Your call-to-action tells your visitor exactly what to do next—giving them a clear action helps them convert by taking that next step! Ultimately, your CTAs drive conversions….which means they’re really important to get right.
Make sure to write compelling copy inside of your call-to-action. Be persuasive and use powerful language, not fluffy language.
Consider adding a button for your CTA. People love buttons because they know exactly what to do in order to take action. When you build your CTA button into your website, consider using a contrasting (but still on-brand) color. This will draw your visitors’ eyes and compel them to click the button.
You can even add creative elements like graphics to draw more attention to your CTAs and buttons.
Use Your Metrics To Evaluate and Adjust
One of the most overlooked steps in crafting a high converting landing page is to review your metrics.
Evaluating your metrics is important for every area of your business. But it’s especially important when it comes to a landing page. When you consistently track and review your metrics, you’re able to understand exactly what’s working and what’s not.
From there, you can make informed, accurate, and strategic decisions about your landing pages. As you adjust them and even create new ones in the future, you’ll know what appeals to your visitors and what prevents them from converting.
And if there are any issues on your current landing page, you’ll be able to fix them quickly.
These strategies will help you create a high converting landing page. You’ll successfully take your visitors through a funnel and hopefully prompt them to take a specific action. With the right landing page, you’ll see way more conversions and experience better results.
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