The Story of Datable

Kari Poppleton

I didn't start out obsessed with business numbers.

Before I embraced my role as a full-time numbers nerd, I was like many of my clients—running a business without a complete, strategic view of my data. I thought that more data meant better decisions, piecing together insights from Google Analytics, spreadsheets, cart tools, and more. But I never truly felt confident in my choices.

It wasn’t until I streamlined everything into a single source of truth that I realized clarity comes not from collecting all the data, but from understanding which data truly matters. With the right metrics in focus, every decision became strategic and intentional.

Now, I shout from the rooftops that marketing measurement and easy-to-understand dashboards can bring that same clarity and strategy to your business.

My goal is to help you identify the metrics that drive growth and show you where to focus, so you can make confident, data-backed decisions that align with your goals.

Datable exists because this information is just too important not to share.

And I’m fully confident that…

✅  Once you realize what data can do for your business… you can’t unsee it.

 After being behind the scenes of so many successful brands and businesses, I know it was the thing that was needed (and missing) in our space.

✅ You absolutely do not have to be a numbers whiz to use numbers to your advantage.  

I believe that learning from your own business is the ticket to success, and Datable is here to give you the fast pass.

It's time to make your business datable

The discovery of this easier way 4 years ago led me down the rabbit hole of marketing measurement. 

I have seen firsthand the power of what data can do for small businesses, and it thrills me to get to share this with other women.

I have seen, know and believe that getting intimate with your data is the investment that makes all of your other investments pay off.

So if you’re…

   ➡️ Not a numbers person
   ➡️ Don’t want to just take ANOTHER course
   ➡️ Want to actually learn from your business (and not just someone else’s)
   ➡️ Are ready for all of the results that data can provide for you (AND your clients)

You’re in the right place.

It’s time to make your business datable.