Content writing is incredibly important in any marketing strategy, and it can really help you grow your business! There are lots of benefits to content writing, from generating traffic and leads to building your credibility. But to take advantage of those benefits, you’re going to need a few content writing tips in your toolbox.
Your website represents who you are, your mission, and even the quality of your services or products. Having well-written, readable content helps you stand out from others in your niche.
Why Are Learning and Implementing Different Content Writing Tips So Important?
One of your main goals as a business owner is to catch people’s attention. And luckily, your website offers you a 24/7 “storefront” that anyone can visit, anytime and anywhere.
But to really impress any website visitor (and to draw more visitors to your website in the first place), you’re going to need to focus on content writing. Having incredible content writing skills lets you connect with your audience on a deeper level.
There are TONS of benefits to experience when you implement the right content writing tips. From impressing your audience and building credibility to ranking with SEO and improving engagement and retention, content writing creates a whole host of benefits for every type of business.
What Does Great Content Writing Look Like?
Before we dive in and explore some of the most important content writing tips, let’s think about what great content really looks like.
You’ll want to write content that’s clear, concise, and compelling. It should play on people’s emotions and deliver a powerful punch with truly valuable content. And of course, it should be optimized for an SEO keyword phrase so that you can drive that amazing organic traffic back to your website!
But the real hallmarks of great content are readability and relevance. People have to be interested in what you have to say, and it has to be easy to digest. After all, most people online are scrolling quickly, and so you want to make sure your writing is skimmable and digestible.
When you start implementing important content writing tips, remember that consistency is key. You’ll want to set a schedule and really commit to it! The more consistent you are, the more you’ll actually show up in search engines and see results overall.
7 Content Writing Tips To Help You Connect With Your Audience
Now, let’s dive in and talk about seven powerful content writing tips to help you wow your audience. These tips will let you connect, engage, and retain website visitors (and hopefully, transform them into customers or clients along the way)!
1. Focus On Your Audience
First, remember that your audience is the foundation of your content writing strategy. You need to know exactly who you’re talking to and what they need!
When you focus on your audience, you’re able to tailor your content to be more enticing and impactful. Plus, every piece of strategy that goes into your content, such as topic and SEO keyword selection, will be relevant to your audience.
2. Mix It Up and Be Yourself
All too often, business owners get caught up in the idea of “sounding smart.” And sure—we ALL want to sound smart and professional to put our best selves out there.
But honestly? What’s way more impactful in content is plain language. You want to use language that your audience will understand and relate to. This is where your brand voice comes in really handy!
Unlike a school essay or a professional white paper, your website’s blog content should really be true to your brand. That means there really aren’t any strict rules! Play around, have fun, and focus on your audience for the very best results.
If you’re totally uncomfortable with translating YOUR voice to your business content, try recording yourself talking through a topic, and then transcribe it! You’ll sound more natural and instantly be more relatable and understandable for your audience.
3. Play With Structure and References To Keep Things Engaging and Relevant
Repetition is one of the most alluring content writing tips. After all, repetition is one of those things that human beings just love.
You can do this with your phrasing with parallel structures (for example: “You bring the coffee, I’ll bring the biz strategy”). This is all about making your content “stick” with your audience. Repetition makes things engaging and way more memorable, too.
Another fun way to make your copy more engaging is to reference pop culture. Music, TV shows, movie quotes—get creative by selecting metaphors and references your ideal audience loves.
4. Create Compelling Headlines That Are Useful, Urgent, Unique, and Specific
Your headlines are like the first impression on a first date—they decide exactly what the rest of the experience is going to be like.
If your headlines are boring, irrelevant, or worst of all, clickbait-y, you’ll end up as a dating disaster (no one will click, read the post, or take action based on it). But if your headline is put together, exciting, relevant, and fun, you’re going to WOW your audience into sticking around for a while.
Write headlines that are useful (and contain what the post is actually about). Then, create a sense of urgency—you need them to click and read the post NOW!
Next, add a layer of uniqueness. Why is this post on that particular topic worth reading? And be as specific as possible with your headline to really draw people in.
Keep these headline content writing tips in mind when it comes to headlines within your posts, too!
5. Be Consistent
We already mentioned this above, but being consistent is one of the most important content writing tips. Writing one amazing blog post every week is much better than cranking out a bunch of small, lower-quality articles every single day.
Luckily, content writing is one of the easiest things to outsource. Find a company or writer to work with and put the topic generation, SEO optimization, and writing in their hands!
6. Consider Emotional Weight For Your Content
Having accurate, relevant, and well-composed information is just the foundation of good content. You also need to consider the emotional weight you’re hoping to achieve with your post!
What tone are you hoping to create with your content? That should influence the language you use. And if you’re trying to impress potential customers or clients, you want to inspire them to take action…which means emotions have to come into play!
One of the best ways to incorporate emotion is to write about topics that you genuinely care about. Your passion, excitement, and knowledge will shine through!
7. Focus On Readability
The last of our content writing tips is to focus on readability. We already talked about playing with structure and breaking things down, but readability is more than that.
To increase readability, write short sentences. Don’t add fluffy business jargon or overcomplicated language. Be yourself!
You should also break your text into smaller paragraphs. This keeps things skimmable—and so do bullet-point lists, subheadings, and bolded text.
On a similar note, avoid using passive voice in your content writing. Active voice is more engaging and easier to read!
How Do You Know If These Content Writing Tips Are Working For You?
Now you’re ready to implement these seven content writing tips! But how do you know if they’re working?
It’s so important to use your data and metrics to evaluate your content writing strategy. You can evaluate lots of elements of your content writing using your analytics.
For example, take a look at your click-through rate to evaluate your headlines and CTAs. See how your subject lines are performing by examining your email open rate. And of course, organic traffic data is a wonderful way to see if your blog posts are making an impact and driving visitors to your website.
These seven powerful content writing tips are going to help you generate awesome results for your business. Content really is an important part of any good marketing strategy. And with so many possible benefits, it’s one you should make a priority as soon as possible.