The key to success in your business is hiding in plain sight.

.. and we’re here to help you find it so you can make more revenue and profit and save way more time.

here's the thing...

The problem for most business owners is not a lack of ability or a poor business idea.

It’s the inability to see where the real problems and opportunities are in their business and exactly what needs to change to get better results leaving them constantly wasting time, money and opportunities.

You need access to information that can help you answer questions about your business like..

Where do I need to make improvements to my sales process or funnel to generate more sales?
Which marketing activities are generating us the most leads and/or sales?
Which launch activities do we want to repeat, change, or cancel for next launch?
How is our revenue trending over time and which products or offers are the biggest contributors?

Where do I need to make improvements to my sales process or funnel to generate more sales?

Which marketing activities are generating us the most leads and sales so we can double down on them?

Which launch activities do we want to repeat, change, or cancel to ensure our next launch is our best launch?

How is our revenue trending over time and which products or offers should we be most focused on to substantially increase revenue?

… yes, you CAN know these things and so much more! 

Best of all you don’t need to be a mathlete, tech wiz, or spreadsheet ninja to get it. Nor do you need to have a team of people spending hours manually pulling the info each month (in fact, pretty please do NOT do that).

We help business owners get this invaluable information in a real-time, automated way, using FREE tools. 🤯

oh, hey there

we're jen and lacey

We believe your numbers exist whether you know them or not and that getting intimate with them is the single most important thing you can do for long-term success.

We’ve both been behind the scenes in six, seven, and eight-figure businesses in our space and we know that what works for one person or business doesn’t always work for another.

Until now, there hasn’t been a great way for the women business owners in our space to actually know and measure what those things are. That meant you were at the whim of what someone else was telling you, constantly guessing, or feeling like you had to be a ‘tech bro’ to figure all of this out. Not anymore.

We’re here because we’re not mathletes, tech bros, or data scientists. We’re multi-six and seven-figure business owners who have been behind some of the biggest names in the game and know that data is what works and that there’s a simple and effective way to access it.

what if we stopped pretending it was ok to call it girl math and actually did real math with our numbers and made way more money?

3 Free Ways We Can Help You

FREE DOWNLOAD

Personalized Measurement Plan

Not sure what you should be tracking in your business or how to find that information? 

We’ll not only tell you, but we’ll personalize it to your business. No cookie-cutter checklists over here! 

FREE WORKSHOP REPLAY

Discover the Power of Data

Not sure why data is so important, what we mean when we say data, or how it could transform your business? 

This training will completely change how you look at your business and how you generate results.

FREE DOWNLOAD

Sales Strategy Simulator

Not sure where to focus to generate the biggest revenue increase with the least amount of effort?

Our simulator will tell you exactly where to spend your time and give you exact income figures to prove it.

Not a numbers-person? Not a problem.

To be frank, we never considered ourselves numbers people. Maybe you don’t either?

But we’re definitely “make lots of money without wasting time, money and energy in the process” people. So we had to find a way to get intimate with our numbers that didn’t make us want to cancel the date and hide out with some ice cream and Netflix.

And now that we have?

we are all about obsessed with addicted to passionate about loving experts at

helping other female business owners do the same

It’s time you know with certainty where you should be spending your time and what marketing efforts and investments are really worth putting your dollars behind so that you can also be a “make lots of money without wasting time, money and energy in the process” person.

Work with Jen & Lacey directly inside

Measure and Maximize

Measure & Maximize is built to give you the knowledge, tools, and resources you need to zero in on what’s working and what’s not so that you can make the best decisions on where you spend your time, money, and efforts while growing your revenue and your profit.